My story began in 2013 with Sea View, a small surf camp by the Atlantic. What started as a place to share the waves soon became something much more: a chance to welcome people from around the world and make them feel at home.
Over the years, that dream grew through Pure House in 2016 and Richie’s Beach Club in 2018. Every guest, every conversation and every shared moment helped shape the place I had always hoped to create.
In 2025, that dream became NOBI Boutique Surf Hotel in Tamraght, just minutes from Taghazout. I wanted NOBI to be a unique space with a soul—a place where the ocean brings us together, where guests can slow down, connect and feel the warmth of Moroccan hospitality.
Creating NOBI has been a journey of many years, and welcoming you here is what makes it meaningful. I hope you leave with a lighter heart, beautiful memories, and a little more love for the water than when you arrived.
Richie
Nobi sits in Tamraght, on the Taghazout Bay coast — the stretch of Atlantic shoreline now spoken of as the new Bali — where world-class waves, golden beaches and a slow coastal pace draw travellers from everywhere.
It brings together surf, golf, fitness, wellness and quiet luxury in one seaside retreat: calm boutique rooms, elegant dining, deep surf roots, and a 320 m² high-performance gym with a view of the water. A championship golf course sits less than five kilometres away, so the day can run from wave to fairway without hurry.
Morocco’s natural beauty, modern comfort, and the balance between moving all day and doing very little.
A small surf camp above the sea. Simple beds, early mornings, and the beginning of everything that followed.
Born out of friendship and the belief that surfing is less a sport than a way of living.
Closer to the shoreline — a home for surfers, families and dreamers sharing food, stories and sunsets.
The first boutique surf hotel on this stretch of the Atlantic coast, and the refined version of a long journey.
First of its kind on the Atlantic coast of Tamraght.
